Your website is often the first place a future client gets to know you. It is also one of the main ways Google and AI search tools decide whether to show your practice to someone looking for help. These are the six changes I make most often when I build or review a therapist's website.
1. Start your home page with your client
The first lines on your home page should speak to the person you want to help: what they are feeling, what they are going through or what they hope will change. Your credentials and approach still matter, and they come a little further down the page.
When a visitor reads that opening and thinks "this is me", they are much more likely to keep reading and reach out.
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2. Give each specialty its own page
If you work with anxiety, grief, trauma and teens, each of those deserves a page of its own, grouped under a Specialties menu. One long services page makes it harder for a visitor to find what applies to them.
Separate pages also help search engines and AI tools understand each area you focus on, so your practice can show up when someone searches for that kind of support.
Specialties
- Anxiety Therapy
- Depression Treatment
- Grief Counselling
- Trauma Therapy
- Teen Counselling
- Couples Therapy
4. Make fees and insurance easy to understand
Clients want to know what a session costs before they reach out. A clear fees page answers that, and it can also explain how superbills, out-of-network benefits or direct billing work in your practice.
If you are private pay, a benefits check form on that page lets a client check their coverage on the spot. Many insurance verification tools offer one, and I can add it to your site.
Session fees
- Individual therapy, 50 min$160
- Couples therapy, 80 min$220
- Free consultation, 15 min$0
Superbills provided for out-of-network claims
Check your insurance benefits
Your name
Insurance provider
5. Link your blog posts to your specialty pages
A blog helps people find you through the questions they search for. Each post should link to the specialty page it relates to, so a reader who finds your article on grief can go straight to your grief counselling page and book.
Those links also help search engines see how your content fits together.
Blog
Getting through the first holidays after a loss
6. Have a website of your own
A directory profile or the page your EHR provides is a good start, but it gives you very little room to explain your work, and you do not control how it looks or what search engines see.
Your own website, on your own domain, is the place where you can build all of the above and grow it over time.
Directory profile
Same template as every other listing, a short bio and limited space.
Your own website
- Your story and approach
- A page for each specialty
- Fees and booking
- A blog that builds search visibility
How I build this into your website
Every website I build for therapists and group practices includes a client-focused home page, separate specialty pages, contact and booking buttons throughout, a fees page and the search setup that helps Google and Bing understand your practice. I can write the copy with you, connect Jane App or SimplePractice, and set up a blog if you would like one.
Common questions
What pages should a therapist website have?
Most therapist websites need a home page that speaks to your ideal client, an about page, a page for each specialty, a fees and insurance page, a contact or booking page and a privacy policy. A blog is a good addition once those are in place.
Should each therapy specialty have its own page?
Yes. A separate page for each specialty, such as anxiety, grief or trauma, makes it easier for visitors to find what applies to them and helps Google and AI search tools understand each area you work in.
Do I need my own website if I am listed on a therapist directory?
A directory profile is useful, but it gives you limited space and you do not control it. Your own website on your own domain lets you explain your work fully, add specialty pages and a blog, and build search visibility over time.
Should a therapist list session fees on their website?
Yes. Clients want to know the cost before they reach out. A clear fees page that also explains insurance, superbills or direct billing answers that question and saves you time on calls.
What should a therapist website contact form ask for?
Keep it to business details: name, email and a short message or preferred consultation time. Clinical or health information belongs in your secure intake system, not a website form or ordinary email.
